SEO Campaign Management

Competitive analysis

We gain valuable insight into your competitors performance using industry leading SEO tools. We then use this data and our experience to optimise your SEO campaign to deliver a winning formula.

• Spy on your competitors SEO campaign
• Identify winning formulas
• Extract valuable information

 

Weekly reports and tracking

Our tools carry out regular crawls of your website and produce detailed reports on performance and issues that may affect search engine placement. These reports allow us to track how your compaign is performing over a period of time.

• Track historical ranking results
• Monitor changes in your campaign
• Identify issues quickly
• Build s.m.a.r.t. objectives

 

On-page actionable recommendations

During weekly crawls of your websites links, our tools generate a number of on the page actionable recommendations. These recommendations help us to identify issues quickly and apply specific fixes in order to see immediate results.

• Identify and remediate issues
• Maintain campaign optimisation
• View historical changes

 

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Search Engine Optimisation

Seriously what’s all the fuss about?

If you have a website, and you want customers to easily find you using search engines like Google and Yahoo, then you should seriously consider a SEO campaign. Put simply, SEO is about achieving and sustaining, high rankings across the major search engines. In real terms, you want your website to appear within the top 10-20 websites returned when a visitor searches on a particular keyword or phrase relevant to your website. Why is this important? Because if you want to maximise your chances of someone clicking on your website from those displayed by Google, then you need to be on the first, or atleast second displayed page to stand a favourable chance.

If you are interested in driving additional, quality traffic through to your website, and increasing enquiries and sales, then get a SEO strategy fast, either "organic" or "pay-per-click". We are available to help, so why not get in touch today.

 

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What should I go for "pay-per-click or "organic"?

If you need results fast, then without question, go for "pay-per-click". Paid campaigns will drive traffic through to your website almost immediately, however, volumes and success will depend on how enticing your advert is, the keywords/phrases you target and the size of your budget.

For many companies though, this is often not sustainable, so a more affordable, strategic solution is often required. This is where an "organic" campaign will best serve you. A "organic" SEO campaign is all about identifying select keywords and phrases that best represent what it is you offer, and modifying your website to ensure these words are clearly identifiable and weighted when a search engine visits your website. If a search engine can easily identify what it is you offer, and you've designed and constructed your website well, then chances are, it will rank you favorably. Of course this is a fiercely competitive industry, requiring specialist skills and in depth knowledge, which is where we're available to assist. Interested? why not get in touch to talk it through.

 

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So what's involved in SEO?

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The above text is released under CC-BY-SA. http://en.wikipedia.org/wiki/Search_engine_optimization

 

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SEO Resources

• SEO winning toolset | seomoz.org
• Real-time traffic data | gaug.es